Strategic AI Operating Architect
For mid-market SaaS companies under board-visible AI pressure
CMO-level architecture
GTM clarity and positioning
Clarify who you’re for, how AI changes your competitive position, and what must evolve now. I help leaders sharpen positioning, align strategy to AI-driven market shifts, and make confident go-to-market decisions grounded in revenue impact—not guesswork.
Scalable demand engines
Design demand systems that support AI-era growth, not short-term experimentation. From pipeline strategy to operating cadence, I build measurable engines that balance near-term performance with long-term resilience and defensible ROI.
Board-ready plans
Translate marketing strategy into board-defensible plans. I help leaders define clear narratives, priorities, and metrics so AI investments and growth decisions stand up under scrutiny—and accelerate confident execution.
Engagement models & pricing
Starter
Services for early stage scale-ups
$10,000
Founder bundle
Founder advisory
Marketing strategy & roadmap
Branding identity
Messaging guide
Tech stack selection
Accelerator
GTM strategy for growth objectives
Custom
Project-based pricing
TAM/SAM/SOM calculation
ICP research and persona development
Competitive SWOT analysis
Product positioning and messaging
Pitch deck development
Industry analyst readiness
Stakeholder alignment workshops
Scaler
Marketing strategy for scale-ups
$12,000
Monthly retainer
Marketing strategy & plan
Communications
Metrics and KPI-setting
Cross-functional alignment
Team recruitment and onboarding
AI transformation (pilot, scale, adopt)
AI education and literacy
Partner
Executive-level marketing and AI operating mandate
$20,000
Monthly retainer
Embedded strategic leadership aligned to board priorities, measurable growth outcomes, and AI-driven operating clarity. Structured around a 90-day roadmap and ongoing executive cadence.
Frequently asked questions
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What is a Fractional CMO, and how is it different from a consultant?
A Fractional CMO is a hands-on, senior marketing leader embedded in your business—owning strategy, guiding execution, and partnering closely with leadership. Unlike a consultant, I don’t just advise; I help make decisions, build momentum, and drive outcomes.
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When does it make sense to hire a Fractional CMO?
Fractional CMO support is ideal when you need senior marketing leadership but aren’t ready—or don’t need—to hire a full-time CMO. Common scenarios include growth plateaus, go-to-market resets, leadership transitions, or navigating AI and digital transformation.
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What does a typical engagement look like?
Engagements are tailored but often include GTM strategy, demand engine design, team enablement, stakeholder alignment, and executive-level decision support. I typically work on a monthly retainer with a defined scope and cadence.
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What types of companies do you typically work with?
I work primarily with startups, scale-ups, and mid-sized companies—often B2B or technology-driven—who are facing growth, complexity, or change and need clear direction, alignment, and execution at the leadership level.
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How do you work with existing marketing teams?
I partner closely with internal teams—coaching leaders, strengthening processes, and helping teams execute with confidence. My role is to elevate, not replace, your team.
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Do you focus on AI-driven marketing?
Yes—with intention. I help leaders adopt AI responsibly and strategically, ensuring it enhances performance without eroding trust, culture, or clarity. The goal is progress, not hype.
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How quickly can I expect impact?
Most clients see increased clarity and alignment within the first 30 days. Measurable momentum typically follows as strategy, execution, and decision-making come into sync.